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Guide to Photography

Posted by IanTubb on February 11, 2019
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Property Photography is in my view now one of the most important elements when selling your home, get it right and you will sell, get it wrong and you will struggle and potentially sell for less!!

As an exercise trawl through your favourite portal for your next home, while you are scanning through the search results, do you get drawn to the properties that have great well lit clear photos? I bet you do even if it is not the best fit property for you. If that house you chose was photographed on a rainy day the photos were dark and the property untidy would you have skipped over it without giving it a second look?

We all now live in fast digital age, our phones are filled with twitter, facebook, instagram, and we are bombarded by lots of fantastic photos that make us laugh, make us cry, makes us ponder and let us dream, I would say 90% of all images on social media are there to arouse emotion, and selling a house is no different. If you have read my blog on property viewing I talk about lifestyle, we move for all sorts of reasons but we buy with our emotions, THATS what the photos need to do. I get so board looking at photos of a loo, or a picture of a sink, what emotions are we trying to stimulate with these images? One the the worst is an uncut lawn, such a quick free job and my emotion has gone from work to wow what a lovely lawn, forgetting that it needs cutting every week. So to recap, our property photos needs to spark emotion, they need to be bright and look professional, if your estate agent doesn’t have the equipment or skills to get these shots then pay for a professional, (or find a different estate agent!) the investment will pay dividends in not only sale-ability but ultimately the final sale price.

If you know your away around your camera settings and want to do your own, let me give you some of my tips. Manual setting is the only way to get great interior shots, also the use of a flash gun, I usually set up my camera with ISO 400, shutter at no less than 50, higher if you have a shaky hand, the F stop I try and set as high as possible to get everything in focus, I have had to use as low as 4.5 in some properties but really like to be 7 or higher. I then set my exposure to the window and allow the flash to expose the room, this gives you the view though the window rather than a bright white light, especially if you have a nice view out of the window, take a few shots to at different exposures to see what feels right. once you have completed your photo shoot then its time for Lightroom, my favourite editing software, hopefully you are happy with the RAW photos, but lightroom will put the polish on these shots, I first put some lens correction in to take out that wide angel bow and also level the shot, then reduce the highlights and increase the shadows, don’t be afraid to crank these all the way to the max, then adjust the white balance if you need to, I use the colour picker and locate something in the shot that is white, after that I might boost the vibrancy and add in some noise reduction. That should give you some pretty nice shots of your home.

Alternatively you could use a tripod without a flash and set to a long shutter speed, It will give you a different feel to your photos as the photo below shows. Good luck and happy snapping!!

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